Geo Targeting in AdCenter Desktop

Setting Targeting Options in the AdCenter Desktop

Setting geographical targeting options in the Microsoft AdCenter web interface is painful to say the least. AdCenter desktop makes this time consuming task pretty easy.

In AdCenter, targeting settings are at ad group level so you should make sure the campaign you want is selected in the browser window.













Then click into the Manager Window and select CTRL & A to highlight all the ad groups in that campaign…















Next, click the Targeting link at the foot of the Manager Window











Choose the targeting options you require and click “Ok”.


















REMEMBER TO SAVE!

Don’t forget that AdCenter Desktop requires you to save your changes before you upload.











All Done!

Google Launches Chrome Browser

Just what we need... another web browser!
Google's Chrome browser is now available for download. Google is touting it's new web browser as "One box for everything - Type in the address bar and get suggestions for both search and web pages."

AS you enter a search term in Chrome's address bar, the browser will "suggest" keywords for you as well as showing you recent sites you have visited that are related to your search term.

I guess the immediate impact of this will be that users will be tempted to use more generic phrases. If you're intending to search for "Cheap Holidays to San Antonio" and after a couple of key strokes, chrome suggests "cheap holidays" the temptation must be to hit the return key and avoid all that typing. It'll be interesting to see what impact this will have on PPC campaigns built around spelling errors as Chrome seems to correct these for you.