Google Launches Chrome Browser

Just what we need... another web browser!
Google's Chrome browser is now available for download. Google is touting it's new web browser as "One box for everything - Type in the address bar and get suggestions for both search and web pages."

AS you enter a search term in Chrome's address bar, the browser will "suggest" keywords for you as well as showing you recent sites you have visited that are related to your search term.

I guess the immediate impact of this will be that users will be tempted to use more generic phrases. If you're intending to search for "Cheap Holidays to San Antonio" and after a couple of key strokes, chrome suggests "cheap holidays" the temptation must be to hit the return key and avoid all that typing. It'll be interesting to see what impact this will have on PPC campaigns built around spelling errors as Chrome seems to correct these for you.