AdCenter Desktop Alerts

The AdCenter Alerts functionality within the AdCenter Desktop is a really neat idea particularly if you are managing a number of accounts.

AdCenter alerts allow you set thresholds for CTR and CPC. Let’s say that you want to monitor any ad group where the average click through rate is below 5%. The AdCenter Desktop allows you to set 5% as the threshold for Ad Group Average CTR and Desktop will list all ad groups that fall below that threshold in the Desktop Dashboard.

Setting the alerts is pretty simple; just select the Alerts icon form the Ribbon at the top of AdCenter Desktop and a dialogue box will appear allowing you to set the thresholds.



















Any Adgroups that fall below that threshold are then listed in the Manager screen.













The alerts dialogue box states that you can set alerts to notify you when values drops below or rises above the set threshold but I couldn't see how to implement this. It would be useful to trigger an alert when the CPC is above a set amount but that didnt seem to be an option.

It would also be useful if AdGroups which triggered an alert were highlighted in the main Manager screen rather than tucking them away in the Dashboard.