How do you compete with a verb?

As previously mentioned AdCenter’s main challenge is in generating search volume.

Google has such a large share of the search market that it’s hard to see how Live Search can compete. Microsoft talk a lot about “disruptive technology” and how producing something that is better than the competition or markedly different can de-throne a market leader.

I guess here in the UK a good example of disruptive technology would be Dyson Vacuum cleaners. There are parallels in that Hoover was the dominant brand and indeed the brand became a verb as in “to Hoover the carpet”. Very few people in the UK talk about “vacuuming the carpet”. Likewise people talk about “Googling” when they are referring to Search. Dyson entered the vacuum cleaner market with a new and innovative product that undoubtedly stole some of Hoover’s market share.

LiveSearch has two challenges...
How to come up with disruptive technology that is markedly different (and better) than Google.

How to compete with a verb. Despite Dyson’s disruptive technology, we still don’t “Dyson the carpet”.

Part of the Live Search strategy revolves around Live Search Cashback which is already underway in the US but more of that later.