AdCenter Desktop “weeks away”.

Pareto’s 80/20 rule certainly applies to PPC and to AdCenter in particular. Because of the low traffic volumes AdCenter can generate it can often seem that 80% of our effort produces just 20% of our search revenue. Hopefully all this will change when the new AdCenter desktop is launched.
AdWords editor has revolutionised the way most PPC marketers work and saves us countless hours when trying to get repetitive tasks such as mass bid updates through the system. True, you can currently export your data from AdWords Editor into AdCenter through the third party import functionality but it’s still a clunky process.
Having seen a quick preview of the new AdCenter Desktop it does look remarkably (but unsurprisingly) similar to AdWords Editor and that’s no bad thing. Training Staff on PPC in general is time consuming enough but to have to train on two different desktop applications would be yet another burden. Hats off to AdCenter then for not trying to re-invent the wheel.