AdCenter have announced some changes to the quality score system. If I'm reading it correctly the changes mainly affect the ads that appear in the top slots above the standard search results.

According to the AdCenter Blog...
"As part of the Live Search 2.0 launch, we have made changes to the adCenter quality-based ranking system – the formula that we use to calculate which ads appear in the mainline"

"This change represents a win-win for advertisers and searchers; in addition to giving you more control over placement, searchers are getting better quality ads in the mainline."

In simple terms there would appear to be a minimum quality threshold that an ad must surpass if it's to appear in the top slot (sorry.... "Mainline").

The Blog Post then goes on to say...

"You could see your ads move in or out of the mainline depending on your CTR and set Max Bid. You may need to bid more to maintain mainline positions. You may see ads move up into the mainline without bidding more. For ads remaining in the mainline. Your actual CPC may increase"
Bold bits are my emphasis

Mmmm not totally a "win win" situation then ;)

This entry was posted by Dave S Dibble, on Monday, October 01, 2007.