Video Hyperlink

There's a fab demo of VideoHyperlinking over at the AdLabs site. Lets say you're watching the latest episode of Emmerdale and Jack Sugden is wearing a particularly fetching pair of Green Wellingtons, VideoHyperlinking will let you click on said rubber boots and be taken directly to a site where you can buy them!!!

Can you imagine the carnage when right in the middle of the Rugby World Cup final, my teenage son clicks on Gavin Hensons head in order to buy a bucket of "Super Spikey Hair gel"?? Ok, I'll concede there are at least two items of fiction here... one Wales wont be appearing in the Rugby World Cup Final and even if they were it's unlikely our Gav will get a game.