AdCenter To Release its own "Analytics"

Got a quick sneak preview of the new Microsoft analytics tool codenamed "Gatineau". Apprently it's not too far off beta testing now having been in Alpha since January. The "hosted" analytics tool is based on technology Microsoft acquired in the purchase of French company,Deep metrix (based in the town of Gatineau, hence the name).

First impressions fo the product were very good and it seems that Gatineau will be a "free" product to rival Google analytics. For more detail, head over to Ian Thomas' Lies, Damned Lies blog.