Soft Launch

I've been quite surprised at how low key the UK launch of adCenter was. I spoke to an adCenter support chap the day after and he did say it had been "very busy". Still from a press point of view, it does seem to have been a bit of a damp squib!

Even the usually prolific search engine watch forum lacked much in the way of comment.

I guess they could be deliberately playing it down as part of a soft launch strategy!