Day Parting

The Microsoft AdCenter implementation of "day parting" is fairly basic but useful nonetheless.

What's day parting?
In broadcasting, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio programming or television programming apropos for that time is aired. Programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.
Source: Wikipedia

If you're operating in a domestic market and your product isn't bookable online, why pay for overnight traffic? A client of mine operates call centre that stays operational until around 10:30 pm. Although the client's site does offer online booking, we found that few if any bookings are made outside of call centre hours. Pausing the traffic during non-operational hours saved this client over £16,000 per month with no visible downturn in revenue!


Take advantage of low cost clicks. Day time is prime time. As Day parting becomes more mainstream we'll see fewer and fewer sites advertising in the evenings. The less people bidding, the lower the cost per click! There may be aspects of your business that don’t need to be pushed during prime time (like e-mail data capture for example). Use the cheap time to push this kind of ad and take advantage of the low cost per click.







To choose which time periods you want to show your ads: -
• click the radio button labelled "Select specific times of the day"
• Highlight the time period you want to add and click the "add" button
• Use CTR & Click to select more than one time period in one action