Creating a new order

Creating a new Order

Don’t forget, an order is a set of keywords and ads (The Google equivalent is an Ad Group).

Naming your order

The first thing adCenter needs is a name for your “order” and this time you’ve got up to 60 characters.

Start & end dates

You can also set a start date and end date for this particular order. This is very useful functionality as you can pre-prepare future campaigns to start and end automatically on a set dates. Let’s say you sell greetings, you can use this functionality to set your Christmas campaign to November and on December 20th.

Audience Location

We’re starting to get to the sexy stuff now! Microsoft adCenter has made a big deal out of their psychographic and demographic targeting options and this is where the fun starts.

Your primary choices to display your order to: -

a worldwide audience
to specific countries or regions
to selected cities within those countries or regions.

Selecting one or more countries is super simple, there are some limitations though. You can set multiple countries/regions simply by moving them from the Available box to the selected box


If you choose to select cities within a region then you can only select one country and then choose the regions within that country. You cant for example choose Cardiff & London in the UK AND New York and Boston in the US.
Still, the Microsoft adCenter geographical targeting is still pretty impressive. If you want to get super effective you could create different orders with differing prices depending on the proximity of the advertiser to your sales office. For example, your client is a car dealer in Cardiff. Clicks from searchers based in Cardiff may be worth 25p whereas clicks from users in Bristol may convert to sales but in lower numbers and so are worth only 15p.

Day Of Week

Not able to take orders/calls during the weekend? Only want to take calls in the evening or weekends? Microsoft AdCenter allows you to set which day of the week your ads will be displayed (and at which time but more of that in a moment).


To choose which days of the week you want to show your ads: -

o click the radio button labelled "Select specific days of the week"
o Highlight the day of week you want to add and click the "add" button
o Use CTR & Click to select more than one day in one action